It’s imperative to have your headshot that looks like you in a natural way. Besides good lighting and expression, post processing and retouching sometime play even more important step to insure a natural and striking image. See the headshot of me below and hope you can tell the difference. The technique I use, very time consuming, derives from the bygone years of big negative retouching for all my headshots. This technique maintains natural looking skin while softening lines and smoothing out uneven tone and surface areas. This is even more noticeable in prints that’s why cosmetic companies are still insisting on this technique in their multi-million dollar ad campaign.